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AquaJoe? November 3, 2008

Posted by multisport man in Bicycling, Cycling, Nutrition, Training.
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Ever worry about carrying your energy powder to a tri in proper serving sizings, without taking up too much space?

I don’t, since I carry Clif shot bloks. But for those who do, a new product called AquaJoe is out. I randomly found it thanks to the final sprint’s review.

Seemed interesting, but I found it funny whilst doing further research:

If you read this and especially this, and notice a few things, you’ll see “hydrateme” (i.e. Aquajoe’s marketing department) is starting forum threads pretending not to know about the product, and saying “hey has anyone tried this, I bet it would be awesome if it works…”

Yep.

It seems like trickery, which is probably commonplace in any marketing, but it backfires when you get caught!

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